Walking in Business

Advice from a Practical Traveler

Illustration 1: Winding road towards the summit of a sustainable business with English title and author Rodrigo Aguilar. Book Cover.

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The balance between faith and commercial strategy

About "Walking in Business"

This book is not a theoretical business manual; it is the honest and practical logbook of a traveler who has walked the entrepreneurial path. It uniquely combines ethics, biblical wisdom, and practical faith with modern strategies for brand positioning, marketing metrics, and teamwork development.

Through personal anecdotes and evocative charcoal sketches, you will discover that faith, prayer, and action are not isolated concepts, but the engine of a profitable, sustainable business with a transcendent purpose.

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Faith and Prayer

Learn to sow solid moral foundations, make consistent ethical decisions, and find clarity in moments of high business uncertainty.

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Strategy and Action

Establish credible and measurable goals, define key performance indicators (KPIs), and learn to reanalyze results to correct the course in time.

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Human Leadership

Develop a teamwork culture based on commitment, mutual trust, and collective growth, aligned under a shared purpose.

💝 A Free Book to Inspire, a Voluntary Support to Spread

We firmly believe that this message of faith, prayer, and action should be accessible to everyone. The entire book is free to read. If this practical logbook inspires you, we invite you to make a voluntary donation to help us keep this project alive and spread the word.

Start Reading Free 📖 Support the Message (Voluntary Donation) 💝

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List of Abbreviations

GTD Getting Things Done (productivity and effectiveness methodology) KPI Key Performance Indicator SMART Specific, Measurable, Achievable, Relevant, and Time-bound US United States USD United States Dollar (official currency code)

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Table of Contents

Preface Preface

Praying to God and Taking Action Introduction

A Family of Educators, Creatives, and Migrants Background

A Short Story Background

Biblical Wisdom in Business Philosophy

Faith, Prayer, and Action in Business Philosophy

Chapter I: Positive Thinking Chapter I

Chapter II: Analysis and Action Chapter II

Chapter III: Writing Credible Goals Chapter III

Chapter IV: Taking Action to Achieve Goals Chapter IV

Chapter V: Teamwork Chapter V

Chapter VI: Strategy Development and Results Measurement Chapter VI

Chapter VII: Brand Positioning and Marketing Chapter VII

Chapter VIII: Reanalyzing Results and Improving Goals Chapter VIII

Final Thoughts Closure

Credits and Acknowledgments Annexes

✨ My Business Logbook (Journal) My Journal

Start Reading ▶

Preface

Preface

Dear reader, before delving into the core of this book, I want to share a bit about my background: my family life, my career journey as both an employee and an entrepreneur—with all its mixed results—and the education and training I have pursued. I will explain how shifting my attitude and developing new skills ultimately benefited both my family and my businesses, allowing me to achieve my goals.

Illustration 2: Music and art as faithful companions at the start of the entrepreneurial journey.

Context is important. I want to show you that I have stumbled and made mistakes; I am just like any other entrepreneur trying to succeed in the business world to support a family. Yet, throughout this journey, God has watched over my family and me. Sometimes He held my hand and led the way. Other times, when I stubbornly ignored Him to choose my own path, He carried me through feelings of defeat and distress, gently guiding me back to where He wanted me to be. I must clarify that I am not a church pastor, though I have been a constant servant and lifelong learner within the church.

This book will answer two crucial questions: What changes must we make to start seeing real results in business? And how does God intervene in this journey?

It is not my intention to sell you the illusion that success is quick or easy. However, if I could achieve my goals and transform my life, anyone who applies these concepts can do the same. It is simply a matter of willpower, having a solid strategy, and surrendering to God.

Finally, I will share how my wife and I grew our income from $2,800 a month to over $70,000 a month, reaching our goal of $1 million in sales in 2024. This is possible for anyone willing to apply faith, prayer, and action—concepts and strategies I will detail in the chapters ahead.

To begin, I would like to introduce myself. I am devoted to my family and detail-oriented in my business. Although I still need to work on bringing that same attention to detail into my home, I always strive to do my best. I am passionate about music—singing and playing the guitar—as well as traveling and discovering new places. My beloved wife organizes our trips, and I follow her lead blindly. I enjoy learning every day and love doing research. I also enjoy sharing my knowledge and educating others, always open to new experiences. I believe in God and the teachings of Jesus, and I dedicate time to reading the Bible so I can share its stories with friends, partners, employees, and, above all, my children.

My name is Rodrigo, and I was born in Guayaquil, Ecuador. Since my youth, I have ventured into various businesses, ranging from a small eatery to a marketing and production agency. I started with a business called "Tasmania," selling sandwiches, burgers, and yogurt. Although I thought my burgers were better than McDonald's, I could not understand why they outsold me.

Academically, I have pursued several fields. I earned a degree in television production, as well as in systems analysis. I also studied electronics technology—a program I left unfinished—and spent a year studying business administration. Yet, at 53, I am still learning. I am passionate about taking online courses, exploring new technologies, and earning certifications. I firmly believe that I know very little and that learning never ends.

In my role as an entrepreneur, I created an educational company teaching software like Word and Excel, AutoCAD for architects, video editing, animation, and special effects. Later, I founded a video production, graphic design, and web development company. Although none of these ventures achieved the economic success I had hoped for, I gained valuable experience and discovered a passion for teaching. Every endeavor added something positive to my life.

To support my studies, I tried my luck playing music in bars across Guayaquil, earning a modest income through my art. During this time, I had the opportunity to spend a few months in Berlin, Germany—an experience I greatly enjoyed thanks to its history, people, art, and streets. Berlin gave me a different perspective on the world. It showed me that good and bad people, both brilliant and ordinary, exist everywhere, even in countries with Europe's strongest economies. However, I also realized that progress relies heavily on a people’s culture: what they learn in the educational system, their patriotism, customs, punctuality, respect, and how they value laws and social norms. I understood that governments manage resources, not people.

I would like to share a prayer that means a lot to me, hoping it will also be a blessing to you:

“God, grant me the serenity to accept the things I cannot change, courage to change the things I can, and wisdom to know the difference.”

Serenity Prayer, by Reinhold Niebuhr

(Wright City, 1892 - Stockbridge, 1971)

There are so many things I wish were different in the actions of certain entrepreneurs, governments, corporations, and individuals who have caused me sadness or disappointment. However, I have come to understand that I cannot change them. I have no power over others—only over my own thoughts and actions. I decide how to feel, and this prayer remains constantly active in my mind and heart.

After returning to my country, armed with a little luck and some experience, I landed a job at a television network. There, I applied my creativity and technical skills in computers, graphics, and animation, eventually securing a well-paying position.

Several years later, however, Ecuador adopted the US dollar, an event that deeply affected many of us. Overnight, the local currency plummeted from 5,000 to 25,000 sucres per dollar. Suddenly, my steady salary lost its purchasing power due to the devaluation. Earning essentially a fourth of what I used to make, my income was no longer enough to cover my basic needs. Faced with this crisis, I took a leap of faith. Perhaps I was pushed to the edge, but I decided to fly. I transitioned from an employee back to an entrepreneur.

After several failed attempts at starting businesses, I pivoted my career and became a video production teacher. Yet my entrepreneurial spirit remained alive. I partnered with others to launch a marketing and production company, but despite our best efforts, it did not thrive financially.

In my personal life, I married in Ecuador and had a wonderful daughter named Samaria. Unfortunately, the marriage did not last due to our differing outlooks on life. It was then that I made a radical decision: I emigrated to the United States in 2002. After an initial visit exploring cities like Miami, Palm Beach, and New York, I returned to Ecuador to organize my affairs, eventually moving to the US permanently in 2005.

I arrived in the land of opportunity with the belief that my musical and graphic arts skills would open many doors. Above all, I was determined to be a good husband, friend, and life partner. That is how I met my wife, Veronica, who has stood by me in every venture since. She supports me and helps me improve every day. Together, we have raised our two beautiful children, Carlos and Sofia, and we share our home with several pets.

Upon arriving in the US, I assumed life would be straightforward and that my creativity would guarantee success. Instead, I had to work full-time, often juggling two different paths: holding down a stable job as an employee while trying to build my own video production and web development business. Over the years, I settled into my comfort zone, relying on my steady paycheck while neglecting my entrepreneurial dreams. Though my passion never faded and I continued offering video services to other entrepreneurs, I could only manage to cover my household's basic needs. I could not break through to the next level.

Seeking to connect with Palm Beach County's Hispanic business community, I founded a newspaper. It was thrilling to be an entrepreneur again, but once more, the revenues fell short of supporting my family. Later, I returned to a television network. As years passed, new platforms like YouTube and Facebook severely impacted the network's advertising sales, steadily draining the company’s revenue. Eventually, without warning, the owner laid me off, leaving my family without jobs, without savings, and in debt. It was an incredibly difficult season, but the experience made us stronger and allowed us to truly feel God's hand in our lives.

Every experience, whether good or bad, teaches us something valuable and prepares us for the future. We must remain open to learning from every situation and use that knowledge to grow.

The Bible offers ancient wisdom that remains highly relevant today. Many of its principles can be applied directly to our daily lives, even in service-oriented or technology businesses. The Bible teaches honesty, responsibility, perseverance, hard work, and ethics—values essential in any field. Life is a continuous learning process, and there is always something new to discover.

I would love to share the story of a biblical figure who profoundly changed my perspective:

"After him was Shamgar the son of Anath, who killed six hundred of the Philistines with an oxgoad; and he also delivered Israel." (Judges 3:31)

Illustration 3: Shamgar's oxgoad: the courage of a simple man protecting his harvest in the face of adversity.

The context is simple

Shamgar lived in Israel while the Philistines oppressed the people. He was not a muscular warrior; he was an ordinary farmer working hard to feed his family.

One day, while plowing his fields, a group of armed Philistines appeared, threatening to steal his entire harvest—a common and often deadly practice in the region. Refusing to surrender his livelihood so easily, Shamgar acted with sudden bravery and conviction. He grabbed his farming tool, an oxgoad, and wielded it like a sword. Imagine the Philistines' shock when the simple farmer fought back. Incredibly, six hundred of them fell to Shamgar's improvised weapon.

The news spread rapidly, and Shamgar became a local legend. He was hailed as a hero and savior. After his victory, he quietly returned to his fields, but his feat was never forgotten. His name became synonymous with standing up against evil and serving as a symbol of strength and determination.

Shamgar’s story mirrors the life of an entrepreneur. Both face daunting challenges, but with determination and courage, they can overcome adversity to achieve success. Entrepreneurs often start with limited resources, but through creativity and innovation, they discover brilliant solutions. They must be brave and persevere through obstacles. Shamgar’s story serves as a powerful inspiration for overwhelmed business owners, teaching us to fight for what we believe in.

So, do not give up! With skill and a bit of ingenuity, you can achieve incredible things.

◀ Cover

Praying to God and Taking Action ▶

Introduction

Praying to God and Taking Action

The popular Spanish proverb "A Dios rogando y con el mazo dando" (Pray to God, but keep hammering) teaches us a vital lesson. We must pray to God for opportunities or the right people to help us, but we must also actively seek those opportunities and remain open to learning.

Sometimes, our own pride limits our potential. In my case, as an experienced television producer with skills in web programming and 3D animation, I believed the world revolved around my specific expertise. However, when I finally accepted that my path was not working—given my poor financial results—I decided to let God guide me and opened myself up to learning. That was when new horizons appeared.

During that crisis, I conducted a deep self-analysis and realized I needed new skills. I enrolled in courses covering digital branding, social media, and web development. I also discovered a strong interest in life and business coaching. Given my experience in building businesses (even the failed ones), I believed I could guide others to prevent them from making my mistakes. Yet, I recognized a critical flaw: I still did not know the actual decisions required to succeed financially.

Around that time, my church offered a two-year program to become a Church Planter—essentially a life coach from a Christian perspective. I was unsure if it was for me, but a pastor encouraged me to try and let God handle the rest. I graduated, and while I never officially served as a pastor, I have heavily applied those coaching muscles in my business, with my employees, partners, clients, and friends.

One day, I started praying for my entrepreneur friends, hoping to speak to them about God. A good friend named Enrique came to mind. I admired him greatly for his business success. Knowing he was launching a new company with his son and preparing for a business trip, I offered to develop a website for him to earn some extra money. Secretly, I also intended to practice my new coaching skills on him during the drive.

During the trip, I spoke to him about God and how the concept of coaching could transform his business. After listening intently, he kept his eyes on the road and said, "Rodrigo, you have a lot of knowledge and theory in your head. Do not misunderstand me, but how could you possibly be my coach? I want to grow my business, and I already have more money than you. What could you teach me about financial growth if your wallet is empty?"

Illustration 4: Two business partners in deep conversation during their road trip: the value of practice over theory.

It was a harsh blow, but he was absolutely right. If I wanted to teach others how to prosper, I needed to learn how to generate real business first. Theory is fantastic, but without practice and results, it is virtually useless.

Months later, God brought Enrique back to my mind. I called him and humbly asked for help. Enrique offered to teach me how to make money by working in his established business—an industry completely foreign to me. He offered to train me unpaid, prioritizing my learning, as he needed to see if I could adapt to such different work.

Over the following months, I shadowed him on projects, taking meticulous notes. While breaking walls, using tools, and cleaning houses seemed like simple labor, my background in systems analysis forced me to question the why behind every task. I also noticed that his business's financial numbers far exceeded my expectations.

After I discussed this with my wife, Enrique proposed we form a partnership: we would replicate his business model in our local area. Initially, my wife was skeptical. It seemed strange that a man from a different country, who did not share our specific Christian faith, would want to help us so selflessly. However, after carefully evaluating his honesty and values, we accepted his offer.

Years down this road, I can confirm Enrique was entirely right: the shift was drastic. Along the way, we learned critical lessons that I want to share with you. We identified things we needed to change, habits we needed to let go of, areas requiring major improvement, and, above all, the vision we needed to project.

◀ Preface

A Family of Educators, Creatives, and Migrants ▶

Background

A Family of Educators, Creatives, and Migrants

Family is a fundamental part of our identity, greatly shaping who we are. It is vital to know and value our roots and the stories of our ancestors. I am fortunate to belong to a family of educators, creatives, and migrants, bearing a rich legacy of hard work, creativity, and nobility.

Illustration 5: The tree of family roots: the unshakeable legacy of education, creativity, and the courage of the migrant.

My paternal grandfather was a renowned blacksmith in a mining town. American gold-mining companies hired him for his exceptional ironwork. Meanwhile, my grandmother raised seven children at home, instilling in them noble values and a deep love for God and family. My maternal grandfather was an inventor, a traveler, and a creative salesman who built a mill with his own hands. Although he passed away many years ago, his charisma and talent are still admired. My maternal grandmother was a migrant who helped many people in her town, opening doors for others to follow in her footsteps.

My father, though he never finished high school, is a wise man and a tireless reader. His nobility and love for our family are immense. He too was a migrant, bravely facing the challenges of a massive city while always carrying the values of his hometown. His name, Don Victor Aguilar, commands respect and admiration.

My mother is an entrepreneurial woman with a huge heart, mathematical skill, and tremendous creativity. She may be small in stature, but her active mind and wisdom are enormous. Ultimately, my family—especially my parents—gave me a rich heritage of strong values, creativity, and hard work. These attributes have made me who I am today. I learn simply by listening to their adventures, and I am proud to belong to this family of educators, creatives, and migrants.

Time and health are our most precious assets. Although I neglected them in the past, I now strive to improve every day. We all have twenty-four hours a day. We should dedicate eight of them to sleep (or six, in my case). Every remaining second of the 57,600 we spend awake must have a purpose and a goal. Once we spend that time, we cannot get it back; it is lost forever. Realizing this, I began to scrutinize how I invested my time across work, entertainment, distractions, and family.

As an immigrant, I used to spend countless hours consuming news about my home country and native city, along with other topics of interest. Eventually, I realized I needed to be far more selective. I had to filter out the depressing news and focus on information that expanded my knowledge. Consequently, I reduced my consumption of news about my home country to once a week, limiting certain topics to a monthly review. Instead, I invested my time in teaching my wife and children about principles, values, financial education, and investments. I know teachers are not obligated to teach these subjects; as parents, it is our responsibility to educate our children about finances. For me, the hardest part has been learning to disconnect from work to dedicate quality time to my family and myself.

Just as we nourish our bodies with good food and exercise, we must feed our brains with healthy reading and exercise them with positive thoughts. We must carefully choose what we read and monitor what we think. Interestingly, eating junk food leads to terrible indigestion and illness. Similarly, consuming destructive information breeds anxiety, depression, discontent, and sadness. Guarding our thoughts is a daily task requiring constant vigilance.

◀ Praying to God and Taking Action

A Short Story ▶

Background

A Short Story

Allow me to share the story of José. He is an outstanding entrepreneur who arrived in the United States with his family a few years ago, seeking new opportunities. Although he had some capital to start a business, José initially took a job in construction because of the attractive pay. Over time, however, he realized his economic growth was severely limited, and his bosses treated him poorly. He soon felt a strong urge to strike out on his own and start a company.

When he decided to take the leap, some members of his church criticized him. They worried that pursuing money and business would compromise his Christian faith. Their criticism planted seeds of doubt, making José question whether entrepreneurship was truly the right path.

Seeking clarity, José thoroughly researched what the Bible teaches about business and finance. To his pleasant surprise, he discovered that there is nothing inherently wrong with creating a company or achieving financial success—provided he acted with integrity, honesty, and a genuine desire to serve others.

Armed with this solid conviction, José pushed forward with his dream. He immersed himself in business literature, learning how to build a successful company without compromising his core beliefs. Despite lingering worries over the church members' criticism, he sought guidance from his pastor. To his relief, the pastor firmly encouraged his business plan, reminding him that financial prosperity and Christian faith are not mutually exclusive. Instead, the pastor explained, a successful business can be a powerful tool to serve others and positively impact the community.

Ultimately, José took a brave step and launched his own company. From day one, he committed to upholding his Christian values at every stage. Rather than focusing solely on profits, José built a business designed to make a positive difference in people's lives and contribute to his community's well-being. He discovered that his faith and his passion for business could coexist harmoniously, proving that true success never requires compromising fundamental values.

Illustration 6: The scale of harmony: faith and business success coexisting in perfect, noble equilibrium.

José’s story offers valuable lessons for all entrepreneurs. It proves that we can build prosperous businesses while maintaining strict integrity and ethical standards. Furthermore, it reminds us to find a purpose beyond mere economic gain—a purpose that empowers us to serve others and generate a positive impact in our communities. By following José’s example, we can achieve business success while living out our deepest principles.

◀ A Family of Educators, Creatives, and Migrants

Biblical Wisdom in Business ▶

Philosophy

Biblical Wisdom in Business

The Bible is a profound source of wisdom applicable to many aspects of life, including entrepreneurship. While not a conventional business manual, it contains valuable principles that help entrepreneurs make ethical decisions, build healthy relationships, and achieve lasting success. These principles include integrity, robust relationships, careful planning, and wisdom—all of which we can apply by actively seeking education and knowledge.

Illustration 7: The Bible of ancient wisdom, an unshakeable foundation for business ethics.

In my own experience, faith, prayer, and action have been the essential pillars of my business growth. Faith is the foundation of our inner convictions. If we truly believe in our endeavors, we can achieve them. The apostle Paul taught that "faith is confidence in what we hope for and assurance about what we do not see" (Hebrews 11:1). Prayer is our direct line of communication with God, allowing us to express gratitude and ask for help. The words we speak in prayer carry life and energy; they are messages sent directly to our Creator. Finally, action aligns our daily steps with our beliefs and requests. We cannot remain passive; we must work toward our goals with the conviction that our success is already a reality. Together, faith, prayer, and action lead to enduring success and a fulfilling life, both in business and beyond.

Biblical Principles Applicable to Business

Integrity

An entrepreneur must be strictly honest, treating everyone with respect and fairness in every transaction.

Responsibility

We must hold ourselves accountable to God and to others for every business decision we make.

Generosity

The Bible promises that God blesses those who give abundantly, so we should strive to be generous with our resources.

Hard Work

Diligent labor is a way to serve God, and we are called to work hard and with excellence.

Wisdom

True wisdom comes from God, and an entrepreneur should constantly seek divine guidance to make prudent choices.

Honesty

Transparency is fundamental, requiring us to remain completely truthful in all our dealings.

Service

A successful business leader focuses on serving others and meeting their customers' deepest needs.

How to Apply Biblical Wisdom in Business

Applying this wisdom means actively seeking God's will in your daily operations. Here are several practical ways to integrate these principles into your company:

Practice integrity

The Bible teaches us to be honest, fair, and just in every commercial transaction and workplace relationship.

Build healthy relationships

We are commanded to love our neighbors as ourselves and treat others the way we want to be treated. In business, this means cultivating respectful bonds with your employees, customers, suppliers, and competitors.

Plan with wisdom

While strategic planning is crucial, biblical wisdom reminds us to align our projects with God's will. Proverbs 16:3 says, "Commit to the Lord whatever you do, and he will establish your plans".

Seek education and knowledge

Continuous learning is vital for success. Proverbs 19:20 advises, "Listen to advice and accept discipline, and at the end you will be counted among the wise".

Be generous and just

Share your blessings with those in need, and always act justly in your business deals without taking advantage of someone else's vulnerability.

In summary, applying biblical wisdom in business means aligning your decisions with God’s will while living out the core principles of integrity, healthy relationships, wise planning, continuous learning, generosity, and justice.

Questions for Reflection (you can answer them right here):

Which of the biblical principles mentioned do you feel is the most challenging to apply in your business, and why?

Can you identify a recent situation in your entrepreneurial journey where applying one of these principles would have made a difference?

How can your faith (or your core values) guide your ethical decision-making within your company?

◀ A Short Story

Faith, Prayer, and Action in Business ▶

Philosophy

Faith, Prayer, and Action in Business

These three practices are essential for business success. In James 2:17, the Bible teaches, "In the same way, faith by itself, if it is not accompanied by action, is dead." This means our actions must align with our beliefs. We must possess the conviction that our business goals are attainable and act accordingly. We cannot merely pray and have faith; we must also work hard and persevere on our path to success.

Illustration 8: The sacred trilogy in business: faith that grounds, prayer that clarifies, and action that materializes.

Faith, prayer, and action are crucial, interconnected elements:

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Faith

Is the belief that God gives us strength, while also representing confidence in ourselves.

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Prayer

Provides peace and clarity in times of uncertainty.

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Action

Is necessary to put our beliefs into practice and achieve our goals.

While business success is important, our faith and relationship with God are far more valuable. Faith gives us the confidence to make major decisions, but we cannot sit back and wait for things to happen. We must proactively seek opportunities, make informed choices, and work diligently. Meanwhile, prayer helps us find the clarity needed to face inevitable challenges.

By integrating faith, prayer, and action into our business lives, we gain a broader, more balanced perspective. We must remember not to rely solely on our own strength and abilities, but to trust God to guide our steps. In doing so, we can move toward our objectives with absolute certainty and determination.

I want to share an experience my wife and I had a few years ago. My father-in-law, Guillermo, lived in Venezuela. After he was diagnosed with cancer and given only a few months to live, my wife and I decided she should take our children to spend time with him. Since I had not yet accrued enough vacation time, I stayed behind. We bought their tickets, and everything was set for them to travel the following Friday.

However, that Monday, my company informed me that I would be laid off on Thursday. I was devastated and unsure how to break the news to my wife. Upon hearing it, she immediately suggested canceling the trip to save money. Yet, we both knew how important this visit was for Guillermo, for her, and for our children. I assured her the decision was made, better times would come, and we would get through this together. She took the trip, leaving me alone at home to resolve the dilemma.

I prayed constantly. I cried in desperation as I stared at the empty pantry, wondering how I would buy food for my family's return. God carried me through those dark moments. I met with Christian entrepreneur friends to seek support and brainstorm ideas. During that period of intense prayer, I remembered the importance of being specific with God. Instead of vaguely asking Him for money to solve all my problems, I asked Him for exactly $1,200 to pay the rent and keep a roof over my family's heads.

Illustration 9: The cry in times of testing: kneeling in fervent and sincere prayer in front of an empty cupboard, finding peace in the midst of adversity.

Days later, I received a check for $1,250 from a client. Months prior, I had sent him a proposal for a website—a project I had completely forgotten about. I thanked God, knowing He was behind it, and decided to ask for more: "Lord, could You somehow send me $2,000? That way, I wouldn't have to worry about finding a job immediately and could focus on rebuilding my own business to support my family."

While my wife was still in Venezuela, I shared the wonderful news with her. Days before they returned, I received a check for $2,200 from a financial institution, stating I had been selected for a loan I had never even applied for. I initially thought it was a joke. After consulting with my wife, I deposited the check, and the funds cleared the next day. Simply put: God answers when we have a willing heart, pray, hold onto faith, and take action. I will share more anecdotes later, but for now, let us start here.

Questions for Reflection (you can answer them right here):

Describe a moment in your life when the combination of faith, prayer, and action helped you overcome a major challenge.

How do you believe "action" complements your faith and prayers in the pursuit of your business goals?

What area of your life or business needs more conscious "action" aligned with your faith and purpose?

◀ Biblical Wisdom in Business

Chapter I: Positive Thinking ▶

Chapter I

Chapter I: Positive Thinking

Positive thinking is a philosophy focused on the power of the mind and attitude to achieve goals and improve one's quality of life. In recent years, it has gained immense popularity in the business and marketing worlds as a tool to boost productivity, performance, and customer satisfaction.

Illustration 10: Climbing with faith and vision towards the dawn of new opportunities and business growth.

The Bible also has much to say about positive thinking. Philippians 4:8 urges us to focus our minds on whatever is true, noble, right, pure, lovely, and admirable. This teaching reminds us that our thoughts and attitudes profoundly impact our lives and those around us.

In modern literature, positive thinking is a recurring theme. For example, Rhonda Byrne’s The Secret explores the power of the mind through what she calls the "law of attraction," suggesting we can use our thoughts to draw good things into our lives. Another valuable book, Napoleon Hill’s Think and Grow Rich, presents techniques for cultivating optimism to achieve success and happiness. Many experts agree that business success relies just as much on an entrepreneur's mindset as it does on technical skills.

Here is how positive thinking can help an entrepreneur:

Fosters creativity

A positive attitude makes you more open to new ideas and creative solutions. Instead of fixating on obstacles, you look for ways to overcome them and uncover new opportunities.

Helps establish clear goals

With an optimistic mindset, you are more likely to set precise, attainable goals. You know what you want and focus entirely on making it happen.

Increases motivation

Positive thinking helps you maintain your drive and push through moments of frustration. Instead of dwelling on your weaknesses, you focus on your strengths.

Improves customer relationships

An upbeat attitude helps you build stronger, longer-lasting bonds with your clients. People naturally want to return to a business where they feel valued and have a positive experience.

Fosters teamwork

Optimism promotes a constructive work environment. Team members who share a positive outlook are much more likely to collaborate and achieve common goals.

Positive thinking is a powerful business tool. The Bible supports this by encouraging us to guard our minds. Self-help books widely promote it as a pathway to a better life, arguing that rejecting self-destructive thoughts can physically and mentally improve self-esteem and confidence.

However, some critics point out that positive thinking alone is not enough to guarantee success, and that it can lead to the unhealthy denial of negative emotions. They warn that an excessive emphasis on constant positivity can cause guilt or shame when a person naturally feels down. Therefore, it is essential to find a healthy balance between optimism and the realistic acceptance of difficult circumstances.

Faith and prayer are powerful tools for fostering this balanced, positive mindset:

Focus on the positive

When we pray or practice our faith, we direct our attention toward what truly matters, bringing us peace and steering us away from negativity.

Gratitude

Prayer helps us develop deep gratitude for the blessings we already have, rather than fixating on what we lack.

Hope

Faith sustains our hope during hard times. Trusting that a higher power guides and protects us makes us feel secure and capable of facing any challenge.

Self-reflection

Both practices create a safe space for self-discovery. Taking time to connect with our beliefs fosters a better understanding of our needs and cultivates a healthier perspective on our circumstances.

In conclusion, faith and prayer are vital for nurturing positive thinking.

Yet, maintaining a consistently positive mindset is far from easy. Our minds process thousands of thoughts a day, many of which are negative and limiting. Often, we try to numb these thoughts by scrolling through our phones or watching movies. Personally, I battle daily with negative thoughts that try to drag me into sadness or depression. But I have learned to take control. When those thoughts invade my mind, I pray. I actively identify and discard the destructive ideas, intentionally replacing them with positive ones. I discovered that cultivating optimism is exactly like building a muscle: it requires rigorous practice and constant effort. It is a challenging process, but it is entirely worth it because everything starts in the mind before manifesting in our actions. We must feed and shape our minds just as carefully as we care for our bodies. Daily reading, continuous learning, and prayer are the essential exercises for building a strong, positive mind.

Questions for Reflection (you can answer them right here):

What is a recurring negative thought that affects you in your business? How could you reframe it positively?

What daily practices can you implement to cultivate a more positive mindset in your entrepreneurial life?

How can gratitude and hope directly influence your decisions and business results?

◀ Faith, Prayer, and Action in Business

Chapter II: Analysis and Action ▶

Chapter II

Chapter II: Analysis and Action

As I mentioned earlier, my academic background as a systems analyst provided me with a solid foundation in process analysis. This skill is essential in our daily lives because we constantly analyze everything around us; in fact, experts estimate we make an average of 35,000 decisions a day. From something as simple as what to eat or read, to planning our daily schedules, we must evaluate each situation and weigh the potential consequences. In the business world, however, analysis goes even further. It involves not only evaluating the present but also forecasting probabilities and future outcomes. While these projections are never guaranteed, they give us a clear perspective on the potential consequences of our choices, empowering us to make informed decisions.

Illustration 11: The compass and the logbook: critical tools to steer the business course and make firm decisions.

Personally, I enjoy mapping out timelines and forecasting the future results of my actions. I understand that every decision directly impacts my finances, my partners, and my family. Consistency and commitment are key to achieving positive results. In this sense, analysis is an invaluable tool for any entrepreneur, allowing them to make smart choices and evaluate the effectiveness of their business strategies. By combining biblical wisdom with modern marketing and management advice, we can fully grasp the importance of analysis in business success.

The Bible and Analysis The Bible offers several examples highlighting the importance of reflecting and analyzing before taking action. For instance, Proverbs 14:15 states, "The simple believe anything, but the prudent give thought to their steps," urging us to carefully consider our path before making major decisions. Similarly, in Luke 14:28, Jesus speaks about calculating costs before undertaking a project: "Suppose one of you wants to build a tower. Won't you first sit down and estimate the cost to see if you have enough money to complete it?"

Both passages remind us to evaluate before we act. This wisdom helps entrepreneurs make informed choices and avoid impulsive decisions that could prove costly.

Marketing and Management Books on Analysis The marketing and management books I have read also emphasize analysis as a cornerstone of business success. Thorough analysis helps us identify a company's strengths and weaknesses, understand our target audience, and develop effective strategies. A highly recommended book on this topic is Michael Lewis's The Big Short: Inside the Doomsday Machine. Although not a traditional business manual, it offers a fascinating look at how rigorous data analysis can drastically impact financial outcomes, telling the story of a few investors who foresaw and capitalized on the 2008 financial crisis.

Here is some of the most common advice found in business literature regarding analysis:

Identify clear objectives

Before starting any analysis, you must have clear goals. Entrepreneurs need to define what they want to achieve and how they will use the results to improve their company.

Analyze the data

True analysis requires a solid understanding of the facts. Entrepreneurs must ensure they have access to accurate, relevant data and examine it carefully to draw useful conclusions.

Assess the competition

Analysis helps you understand your competitors and figure out how to outperform them. By studying the competition, you can spot areas for improvement and develop winning strategies.

Make adjustments

Analysis is useless unless it leads to action. Entrepreneurs must be willing to make changes based on their findings, even if it means abandoning strategies already in motion.

Both the Bible and modern business literature agree: analysis is critical for success. Entrepreneurs must dedicate time to careful reflection before making crucial decisions and remain flexible enough to adjust their course.

One day, I was sitting by the sea, enjoying a beer and gazing at the horizon on Margarita Island. Next to me was my brother-in-law, Carlos, who still lived in Venezuela at the time and ran a fairly successful business. I started passionately explaining a brand-new business idea I wanted to develop—something unprecedented that I believed would be a massive hit. Back then, I was full of ideas and faith, but I lacked the money to execute them. Carlos gave me a piece of market analysis advice that I still carry with me today.

He pointed out at the water and said, "Do you see that large fishing boat out there? If you take a motorless raft out to sea and row far away from that big boat to an empty area—thinking you'll catch fish just because there's no competition—you are probably making a mistake."

He continued, "If you row your raft close to the large boat, you have a much better chance of catching whatever they leave behind. Look at them: they are huge. They have navigation systems, fish-finding radars, depth analyzers, and all the necessary equipment for a massive haul. If you get close and learn from them, you will catch something. But if you row away, relying solely on faith without any instruments or analysis, I guarantee you won't catch much. You will likely go home empty-handed after wasting your time."

That was a brilliant lesson in market analysis and opportunity, and it completely changed my strategy.

Questions for Reflection (you can answer them right here):

What was the last major decision you made in your business? Did you conduct a prior analysis? What did you learn from it?

What kind of data or information could you start collecting today to make more informed decisions?

Using the fishing boat analogy, who are the "large boats" in your industry that you could approach and learn from?

◀ Chapter I: Positive Thinking

Chapter III: Writing Credible Goals ▶

Chapter III

Chapter III: Writing Credible Goals

Setting goals is a standard practice in the business world because it helps entrepreneurs focus their efforts and achieve measurable results. This concept is also deeply rooted in the Bible, which features several verses emphasizing the importance of writing down goals and visualizing success. Let's explore some of these passages and see how they align with modern management advice.

Illustration 12: Firmly writing the business destiny: clear goals etched on paper with faith.

The Bible and Goal-Setting The Bible clearly speaks about the power of defining a vision. Habakkuk 2:2 states, "Then the Lord replied: 'Write down the revelation and make it plain on tablets so that a herald may run with it.'" This urges us to write our goals on paper, making them as clear and measurable as possible so we can actively run toward them.

Similarly, Proverbs 29

18 warns, "Where there is no vision, the people perish." This highlights how vital it is to have a clear purpose and direction. The Bible shows us that setting precise goals is necessary for success.

When I studied goal-setting and applied it to my life, I realized something crucial: simply writing down my objectives transformed my mindset, my memory, and my ability to visualize. Previously, a goal would form in my mind but quickly fade among the thousands of thoughts we process daily; eventually, I would just forget it. However, writing my aspirations down made them tangible and brought them to life. Now, seeing my goals displayed on my computer screen or written on paper pushes me to take that critical first step.

For instance, I began tracking my monthly sales targets in an Excel spreadsheet, using one column for my goals and others for the months of the year. Month by month, I watched as I hit the numbers I had visualized, eventually surpassing my annual goal. The following year, I set even more ambitious targets, wrote them down again, and consistently beat them. I firmly believe in the power of this strategy, which is why I want to share it with fellow entrepreneurs.

Business Literature and Goal-Setting Marketing and management books also stress the need for specific goals. In John C. Maxwell's book, The Path to Success, the author provides practical advice and tools for defining clear objectives and developing an effective action plan.

Here are the most common goal-setting tips found in business literature:

Set specific and measurable goals (SMART Goals): Your goals must be Specific (clear and defined), Measurable (quantifiable), Achievable (realistic), Relevant (aligned with your vision), and Time-bound (having a strict deadline).

Example

"Increase sales of my flagship product by 15% by the end of next quarter by implementing a digital marketing campaign on social media."

Prioritize your goals

Rank your objectives based on their importance and potential impact. Focus your energy on the goals most critical to your long-term success.

Set realistic deadlines

Every goal needs a deadline, but those timeframes must realistically account for your company's available resources and capacity.

Review and adjust

Circumstances change. Regularly review your goals and remain flexible enough to adjust your course when necessary.

Faith and prayer are also incredibly powerful tools to help entrepreneurs achieve these objectives:

Strengthening a positive mindset

Faith and prayer keep you focused. Believing in a higher power that supports and guides you provides the motivation to overcome daily obstacles.

Increasing clarity and wisdom

Prayer connects you with inner wisdom, providing clarity for business decisions. By seeking divine guidance, you make smarter, more informed choices.

Reducing stress and anxiety

Entrepreneurship is stressful. Faith and prayer offer a profound source of comfort, helping you find peace and tranquility during uncertain times.

Cultivating positive relationships

Practicing compassion and empathy through faith helps you build lasting, fruitful relationships with your team and your customers.

Applying faith, prayer, and the physical action of writing down my goals transformed my life, my business, and my family. I know it can be hard to build this habit. In the past, I only had fleeting wishes that never materialized. But once I started writing my goals down, incredible things happened.

I also learned to be realistic. If I had never sold more than $8,000 in a single month, setting an immediate goal of $70,000 would have been foolish. Instead, I wrote down goals I could actually believe in and achieve through hard work. I started with a modest target of $4,000 a month—an amount I knew would support my family. Over time, as I improved my strategy, mindset, and attitude, I steadily increased that number. Today, we consistently exceed $70,000 a month, and with the right strategies and team, we believe we can triple that figure.

Questions for Reflection (you can answer them right here):

What business and personal goals are you currently writing down? Are they specific and measurable?

If you had to set a highly aspirational or "unrealistic" goal, what would it be? How could you break it down into smaller, credible steps?

How does the physical act of writing down your goals change your mindset compared to simply thinking about them?

◀ Chapter II: Analysis and Action

Chapter IV: Taking Action to Achieve Goals ▶

Chapter IV

Chapter IV: Taking Action to Achieve Goals

Both the Bible and modern business literature stress the importance of taking action to achieve your goals. Here are a few biblical verses and business principles that support this idea:

Illustration 13: Traveler boots stepping firmly on the rugged terrain of constant effort and daily action.

The importance of action in the Bible

The scriptures consistently emphasize action. James 2:17 states, "In the same way, faith by itself, if it is not accompanied by action, is dead." Faith requires concrete action to be effective. Similarly, Proverbs 21:5 warns, "The plans of the diligent lead to profit as surely as haste leads to poverty." Business success demands not only careful planning but also diligence and execution.

Action principles in business literature: Modern business methodologies also champion action. For instance, the lean startup methodology prioritizes rapid action and continuous experimentation to achieve success. Additionally, the GTD (Getting Things Done) principle by David Allen highlights the value of taking concrete steps to complete daily tasks and advance your larger goals.

Planning and reflection are vital, but without concrete action, you will never reach your objectives. Therefore, entrepreneurs must set clear goals, take decisive steps, and persevere.

As I mentioned earlier, one major improvement I made was becoming more productive and proactive with my time. I tested various time-management strategies—what works for me might not work for everyone, so you must find your own rhythm. I built a personal system that starts at 5:00 a.m. I highly recommend reading Robin Sharma's The 5 AM Club, which deeply inspired me.

My day begins with prayer, gratitude, a cup of tea, and stretching. Then, I sit at my computer to review my daily tasks. Every night, I leave my to-do list ready for the next day, which lets me sleep peacefully knowing I will not forget anything. I work from 5:15 a.m. to 6:45 a.m. Afterward, I dedicate time to my children until 8:00 a.m.—eating breakfast, taking my eldest to school, and talking with them. I resume my business activities at 8:00 a.m. and do a general overview of my schedule. By 6:00 p.m., I am home, and I intentionally disconnect from work until 9:00 p.m., when I finalize pending tasks and plan the next day.

We all run different races, but I carry my "why" in my mind and heart: my family, my partners, our employees, their financial well-being, and my own. I strive to serve our clients with excellence and ultimately achieve financial independence. The sacrifice is worth it, but we must fiercely protect our health. Wealth means nothing if you destroy your health to get it.

Practical Tips for Taking Action

The Eisenhower Matrix (Urgent vs. Important): This tool helps you prioritize tasks by dividing them into four quadrants:

Illustration 14: The Eisenhower Matrix in English, categorizing activities by urgency and importance: Do, Schedule, Delegate, and Eliminate.

Do (Urgent and Important)

Tasks requiring immediate attention that are critical to your success.

Schedule (Important but Not Urgent)

Long-term goals you can plan for in advance.

Delegate (Urgent but Not Important)

Tasks needing quick attention that someone else can handle.

Eliminate (Not Urgent and Not Important): Time-wasting activities that do not contribute to your goals.

Exercise

Try classifying this week's to-do list using this matrix.

The Two-Minute Rule

If a task takes less than two minutes, do it immediately. This prevents small chores from piling up into major obstacles.

Identify your "Golden Hour"

Figure out when you are most productive and dedicate those peak hours to your most challenging tasks.

Fight procrastination with micro-steps

When a task feels overwhelming, break it down into the smallest possible first step. Often, starting is the hardest part.

Find an accountability partner

Share your goals with someone you trust who will keep you motivated and responsible.

Questions for Reflection (you can answer them right here):

What is one business goal you have, and what concrete action can you take today to move closer to it?

How could you restructure your day to become more proactive and dedicate time to the actions that drive results?

What fundamental "why" compels you to take action in your business and overcome obstacles?

◀ Chapter III: Writing Credible Goals

Chapter V: Teamwork ▶

Chapter V

Chapter V: Teamwork

The Bible and business literature agree

building a strong team is essential for achieving great things. Here are a few principles that support this idea:

Illustration 15: Hands joined in synergy and mutual support: the collective strength of an aligned teamwork culture.

Teamwork in the Bible

The scriptures frequently highlight the value of collaboration. First Corinthians 12:12-27 compares the human body to a team—many different parts fulfilling distinct functions, yet all entirely necessary for the body to thrive. Ecclesiastes 4:9-10 adds: "Two are better than one, because they have a good return for their labor: If either of them falls down, one can help the other up. But pity anyone who falls and has no one to help them up." Teamwork not only elevates the quality of your work but also helps you overcome adversity.

Teamwork in business literature

Management books strongly echo this sentiment. The agile methodology, for example, prioritizes collaboration and teamwork to develop products more efficiently. Similarly, team building principles focus on improving group dynamics and communication to boost overall productivity and quality of work.

Well-coordinated teams will always outperform individuals working alone. Therefore, entrepreneurs must foster collaboration, hone teamwork skills, and build enduring relationships.

Faith and prayer play a critical role in building and sustaining these effective teams:

Faith unites members

When a team shares a foundational faith in God, they forge a deeper, more meaningful connection, uniting them under a common purpose.

Prayer improves communication

Praying together opens powerful channels of communication. It allows team members to share their thoughts and concerns, understand different perspectives, and collaboratively find solutions.

Faith motivates

Faith acts as a powerful driving force. When team members believe God is on their side, they face challenges with greater confidence and enthusiasm.

Prayer fosters peace and unity

In moments of tension or conflict, prayer diffuses hostility. By praying together, teams learn to navigate disagreements effectively and restore harmony.

In our company, our leadership team prays before every meeting. We ask for divine wisdom to guide our agenda, and we invite Jesus to the table. Personally, prayer is constant, and gratitude anchors my mind. I give thanks when I drive and see the ocean, when we close a new deal to bless another family, and when we successfully complete a project. I also pray for our coworkers, partners, employees, and those who will join us in the future, even if they have not arrived yet. A happy, committed, and spiritually supported team is far stronger and more productive. We must consistently focus on our "why" and ensure everyone clearly understands our corporate vision and goals.

Imagine a cart representing our company. The load is heavy because we are transporting tools and serving clients. If an employee climbs onto the cart and expects a free ride, the burden increases. If another sits at the front and drags their feet on the ground to create resistance, or if someone falls asleep on top, the cart becomes incredibly difficult to move. True leaders get off the cart and push. Those who resist or sleep should step away and find a different path. Employees who stay on the cart but refuse to push may be loyal companions, but they lack drive. You must identify your current position: are you pushing, or are you waiting for someone else to push for you? Eventually, with enough leaders and willing hands pushing the cart, the load becomes light. That is when we achieve true financial freedom: when our business operates smoothly without requiring our constant, grueling presence.

Illustration 16: The company's cart: leaders pushing the business load together, overcoming the inertia and resistance of passengers.

Best Practices for Teamwork Using Biblical Principles:

Hire for aligned values

Look beyond technical skills. Seek individuals whose values resonate with the integrity, honesty, and service your business promotes.

Communicate with empathy and patience

Foster active listening and validate different perspectives. Take the time to respond thoughtfully rather than reacting impulsively; this prevents tensions from escalating.

Delegate effectively

Distribute responsibilities clearly. Trust and empower your team to make decisions, reflecting the biblical principle of stewarding talents.

Resolve conflicts through forgiveness and reconciliation: Teach and practice forgiveness. Encourage your team to address disagreements humbly—asking for and offering sincere apologies when necessary—to restore relationships. The goal is to "speak the truth in love."

Foster a culture of mutual service

Build an environment where team members support and serve one another, just as Jesus taught us.

Celebrate successes together

Recognize the team's achievements, attributing the success not only to human effort but also to divine guidance.

Questions for Reflection (you can answer them right here):

How would you describe your current team's dynamic? Are there "passengers on the cart," or is everyone pushing?

What actions can you take to foster greater unity and collaboration among your team members?

If your team prayed together for divine wisdom regarding the business, what do you think would change in your meetings or decisions?

◀ Chapter IV: Taking Action to Achieve Goals

Chapter VI: Strategy Development and Results Measurement ▶

Chapter VI

Chapter VI: Strategy Development and Results Measurement

Developing strategies and measuring results are fundamental to business success. Both the Bible and modern management literature offer valuable teachings on these topics:

Illustration 17: The hourglass and strategic coordinates: measuring every step of the way to redefine the path.

The importance of planning

The Bible teaches that planning is essential. Proverbs 16:3 says, "Commit to the Lord whatever you do, and he will establish your plans." We must plan carefully while trusting God to help us execute those plans.

The need for evaluation

In Philippians 3:13-14, the apostle Paul said, "Forgetting what is behind and straining toward what is ahead, I press on toward the goal..." This highlights the importance of regularly evaluating our progress and adjusting our course to keep moving forward.

The need to measure results

Business literature emphasizes measurement to determine if a strategy actually works. Measuring results allows us to make informed adjustments, improve our tactics, and achieve our goals efficiently.

The importance of flexibility

Both biblical wisdom and business principles teach flexibility. James 4:13-15 reminds us that we do not know what tomorrow brings, urging us to adapt quickly to changing circumstances.

Ultimately, careful planning, rigorous evaluation, precise measurement, and flexibility are all indispensable for achieving business success.

Faith and prayer help entrepreneurs develop strategies and measure results in several vital ways:

Faith provides purpose and direction

A strong faith helps an entrepreneur feel a specific calling in their business. This provides a deep sense of purpose, which anchors all strategic planning and decision-making.

Prayer leads to wise decisions

Prayer is a powerful tool for seeking divine wisdom. It gives entrepreneurs the confidence that their decisions align with God's will.

Faith offers strength and perseverance

During difficult seasons, strong faith empowers entrepreneurs to overcome obstacles and stay intensely focused on their goals.

Prayer manages stress and anxiety

Stress is inevitable in the business world. Prayer effectively manages these heavy emotions, bringing peace and tranquility amid chaos.

To build an effective business system, you must use the right tools—from mobile phones and calendars to client proposal templates and operational management software. Implementing these changes can be challenging, so introduce them gradually. I recommend mapping out a timeline detailing your entire process: from finding and serving a client to providing your team with what they need to succeed. Mapping the process makes it easier to identify necessary tools, pinpoint where you need help, and discover how to scale.

I highly recommend Michael E. Gerber's The E-Myth Revisited. This business classic explains how to build an effective system through process standardization. Gerber argues that most small business owners fail because they focus solely on technical work while neglecting the strategic perspective—they work in their business rather than on it. Furthermore, I urge you to seek biblical wisdom and search the Scriptures to discover how to serve and bless people through your company.

Key Performance Indicators (KPIs) for your business:

Sales

What is your gross monthly or quarterly income? How much do you sell per customer?

Profitability

What is your profit margin? What are your fixed and variable costs?

Marketing and Customers

How many new customers are you acquiring? What is your customer acquisition cost? What is the lifetime value of a customer? How much traffic do your website or social media channels receive?

Operations

What is the average time required to complete a service or produce a product? Are there bottlenecks?

Customer Satisfaction

How satisfied are your customers? (Measure this through surveys or reviews.)

How to track and adjust

Simple dashboard

Create a spreadsheet or use a simple tool to track your KPIs monthly. Visualize your progress with basic charts.

Regular review meetings

Dedicate a fixed time (weekly, biweekly, or monthly) to review your numbers and discuss what is working and what is not.

Questions for strategic adjustment

If a strategy is failing, why? Is it a lack of resources, poor execution, or a flawed initial analysis? What small experiments can you run to adjust your strategy without major risks? Are there new market opportunities or threats requiring a change of course?

Questions for Reflection (you can answer them right here):

What metrics or results are you currently monitoring in your business to evaluate the success of your strategies?

Is there a strategy that is not working as expected? What adjustments could you consider making by applying the principle of flexibility?

How can you seek divine wisdom (or the guidance of your core values) to make key strategic decisions in your business?

◀ Chapter V: Teamwork

Chapter VII: Brand Positioning and Marketing ▶

Chapter VII

Chapter VII: Brand Positioning and Marketing

Reputation and brand positioning are fundamental to a company's success. They heavily influence consumer perception and dictate your ability to attract and retain clients. Both biblical perspectives and modern marketing literature highlight the absolute necessity of maintaining a stellar reputation and a strong brand presence.

Illustration 18: The brand's lighthouse: projecting light and commercial identity to guide customers in the midst of the storm.

From a biblical perspective, Proverbs 22:1 states, "A good name is more desirable than great riches; to be esteemed is better than silver or gold." The Bible underscores the necessity of being honest, fair, and treating others with respect and compassion in every business dealing. On the other hand, marketing books focus on establishing a consistent brand and effectively communicating the company's values and mission to consumers through advertising, event sponsorships, and social media.

In summary, both perspectives agree

you must be honest, fair, and respectful while clearly broadcasting your core mission to your audience.

Initially, our business experienced organic growth based solely on word-of-mouth recommendations. We had not invested in advertising or a social media presence. However, we soon recognized the need to adapt and build a strong online image to attract more clients and boost sales. To achieve this, we focused on increasing our visibility on search engines and social media by creating high-quality content and highlighting positive customer reviews. We also started sponsoring local sports teams and, whenever the opportunity arose, provided pro bono services to bless families or institutions in need. This is a relentless effort requiring daily dedication, but we see the results growing day by day and are completely thrilled with our progress.

Ethical and Authentic Marketing

Honesty and transparency

Ensure your marketing, pricing, and communications are always truthful. Never exaggerate or use misleading information.

Focus on customer service

Your marketing should communicate how your product or service adds value to your clients' lives, not just how great the product is. Humility is key.

Consistency and persistence

Maintain a coherent brand message and marketing strategy over time. Consistency builds deep trust.

Build your brand story

What makes you unique? What is your "why" beyond making a profit? Communicate these authentic aspects to connect emotionally with your audience. Your personal story is a perfect example of this.

Questions for Reflection (you can answer them right here):

How would you describe the current reputation of your brand or business? What three words immediately come to mind?

Beyond sales, how can you use your brand to reflect your core values and make a positive impact on your community?

Which marketing channel (social media, advertising, etc.) do you feel you should explore or leverage more to strengthen your brand positioning?

◀ Chapter VI: Strategy Development and Results Measurement

Chapter VIII: Reanalyzing Results and Improving Goals ▶

Chapter VIII

Chapter VIII: Reanalyzing Results and Improving Goals

Reevaluating results to improve goals and strategies is an essential business principle. Both the Bible and management literature offer valuable insights on this topic.

Illustration 19: Looking from the summit at the path traveled: ready to learn from the past and map new heights.

From a biblical perspective, reflection and evaluation are crucial for spiritual growth and lifelong success. Lamentations 3:40 exhorts: "Let us examine our ways and test them, and let us return to the Lord." This requires us to reflect honestly on our actions and motivations, seeking God's guidance to refine our goals and strategies.

From a management perspective, reassessing and adjusting your targets based on actual results is vital for long-term business success. Business literature heavily emphasizes monitoring outcomes, gathering feedback, and adjusting strategies when necessary. This process includes implementing new approaches, eliminating inefficient practices, and refining existing operations.

In summary, both biblical wisdom and modern management highlight the absolute necessity of reflection and evaluation. The Bible suggests seeking divine guidance, while management books focus on collecting data. Ultimately, constantly reevaluating your results is the only way to ensure long-term success.

Personally, every December, I dedicate time to reflect on my company's progress—not just financially, but organizationally. During this period, I assess what we are doing well, identify where we are stuck, and note the specific skills I need to develop to achieve our corporate goals. I also actively identify bottlenecks in my business and brainstorm solutions. While evaluation is an ongoing process, we sometimes need to take a step back to see the bigger picture and project ourselves more effectively into the future.

A close friend and creative strategist, Virginia Savietto, once told my partner Enrique and me something we have never forgotten: "To throw a stone farther, you must take two steps back." Her words truly opened my mind and helped me reflect much more effectively on the future of my company.

Learning from Mistakes and Adapting

Failure as data

Instead of viewing mistakes as personal failures, treat them as valuable data that shows you exactly where to adjust your strategy. Every misstep is a powerful learning opportunity.

Guilt-free analysis

Reflect objectively on what went wrong without falling into destructive self-criticism. Ask yourself: "What did I learn from this?" and "What will I do differently next time?"

Cultivate resilience

The ability to bounce back from setbacks is crucial in entrepreneurship. Your personal history is a testament to this resilience.

Iteration is key

The business world constantly changes. Your strategies and goals are not static; they must evolve. Continuous improvement is a journey, not a destination.

Questions for Reflection (you can answer them right here):

When was the last time you took the time to comprehensively reevaluate your business and personal results?

Identify a "bottleneck" or an area where you feel "stuck" in your business. What two steps "backward" could you take to gain a clearer perspective and find a solution?

What new skills do you need to develop to achieve the future goals of your company and partners? How will you begin to acquire them?

◀ Chapter VII: Brand Positioning and Marketing

Final Thoughts ▶

Closure

Final Thoughts

This book aims to motivate readers to hold onto faith, develop an effective daily prayer habit, and take decisive action on what they believe in and pray for.

To recap, what is faith? It is the absolute belief that what is unseen is real. Hebrews 11:1 states: "Now faith is confidence in what we hope for and assurance about what we do not see." In Mark 11:22-24, Jesus teaches that faith can move mountains and that if you truly believe in something, you will receive it. Rhonda Byrne’s book, The Secret, maintains that if you hold positive thoughts and firmly believe your desires will come true, you send positive energy into the universe, attracting the exact circumstances needed for manifestation. Although her book does not mention God, the underlying principle of faith remains fundamental.

However, faith alone is not enough. Prayer is the tool we use to communicate with God (or the Universe, according to other thinkers) to express our desires, trusting He will respond in His own time and way. The words we speak carry immense power. Yet, we must also do our part. Taking action is strictly required for our prayers and faith to manifest into reality.

Faith + Prayer + Action = Goal Achievement

I believe that an immigrant who leaves their comfort zone, their family, and their friends to navigate a new environment, city, or country faces massive challenges. They must adapt to new customs, foods, neighbors, and often, a new language. Despite this, they possess an intrinsic desire to grow and usually rely on blind faith in God or themselves.

Illustration 20: The triumphant traveler at the summit of success, looking out at the horizon after completing their entrepreneurial journey through faith, prayer, and action.

Even if initial plans fail, and even if you encounter people who try to destroy your faith or drain your savings, you must remain willing to learn and face changes with the joyful anticipation of a growing child. Whether you are an entrepreneur or an employee, the absolute key to success is maintaining faith, prayer, and daily action. We can overcome obstacles and triumph in any new adventure. I have witnessed many sad stories and have personally faced moments where I wanted to throw in the towel and return to my hometown. However, if we persevere and maintain a positive attitude, we will achieve the success we seek.

Steps I took to initiate change

I sought and found an experienced coach who helped me—and continues to help me—grow.

I drastically reduced the time I spent consuming news, social media, and games, limiting them to once a week or once a month.

I selected online audiobooks dedicated to personal growth. (There are many available on YouTube that you can listen to while driving).

I stopped dreaming about winning the lottery. Instead, I focused on doubling the income I already knew how to generate by analyzing and adjusting my strategies.

I honestly analyzed my strengths and weaknesses, actively working to improve the areas where I fell short.

I identified my core "why"

my wife, my children, my parents, my siblings, and the deep need to prove to myself that I was capable. This drove me to take action.

I developed strict reading habits.

I visualized the better version of myself ten years into the future. I mapped out the skills I would need and immediately started working to acquire them.

The Bible says, paraphrasing across several passages: "I can do all things through Christ who strengthens me," "If God is for us, who can be against us," and "Ask and it will be given to you." Therefore, I choose to ask God for wisdom daily, relentlessly applying Faith, Prayer, and Action.

I cannot close this book without inviting you to read the Bible. However, it is not appropriate to simply open it at random and expect the first verse you see to be a direct message from God. Imagine landing on violent historical accounts in the Old Testament or the apocalyptic visions in the Book of Revelation. Experience taught me that this is not how to read the Bible. Allow me to offer a little guidance; the rest is up to you.

I highly recommend studying the Book of John. There, you will find the story of Jesus, the Son of God, who died to forgive our sins. He is our advocate before God. If we believe in Him and invite Him to be the King of our hearts, we receive the gift of eternal life. Through John's Gospel, you will understand how Old Testament events connect with the arrival of Jesus and God's ultimate plan to reconcile with humanity. It is a divine and profoundly instructive book.

Illustration 21: The open Bible illuminated by candlelight: a spiritual foundation to guide the entrepreneur toward wisdom.

John 3

16 says: "For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life."

I shared the manuscript of this book with two people I deeply love and respect—two role models in my life. The first is my sister, Sara Aguilar: a tireless fighter, highly creative, a mother, entrepreneur, employee, sister, and friend. Before she departed to be in God's presence, she left me these words, which I am incredibly proud to share with you:

"Ever since he was a little boy, my brother stood out for being enthusiastic, mischievous, and always seeking adventure. He grew up full of charisma. That adventurous spirit led him down various paths; his successes and failures polished his fighting spirit, transforming him into the responsible father and husband he is today. Above providing financially, his greatest gifts are love and shared time. From this book, I take away the essentials: Faith, prayer, and action are part of the daily discipline required for success. Never forget the core values you must develop: Integrity, Responsibility, Generosity, Hard Work, and Wisdom. I am proud to dedicate these lines to you, my beloved brother. Keep going. You are always in my heart." — Sara Aguilar

The second is Enrique Muñiz, my friend, partner, and brother in life and business. Together, we learn how to improve every day as we continue to build companies:

"In one of the most mundane moments of my business life, my partner, friend, brother, and confidant, Rodrigo, shared his first draft of this book with me. It has served as a profound guide, helping me understand and view situations from an entirely new perspective. His formula of Faith, Prayer, and Action was absolutely the solution to my challenges. Today, I feel calmer, inspired, and confident, knowing that the only true path in personal and business life is walking hand in hand with our God." — Enrique Muñiz

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◀ Chapter VIII: Reanalyzing Results and Improving Goals

Credits and Acknowledgments ▶

Annexes

Credits and Acknowledgments

From the bottom of my heart, I want to express my deepest gratitude to all the sources of inspiration, support, and knowledge that made this book—and more importantly, my journey—possible.

Spiritual Gratitude To God, my Heavenly Father, for His unconditional love, His constant guidance through faith and prayer, and for carrying me during the darkest moments. He is the source of all wisdom and the true driving force behind every achievement.

To My Family

My Core "Why" To my beloved wife, Veronica, and our wonderful children, Carlos, Sofia, and Samaria. You are the reason I persevere, my greatest inspiration, and the sweet destination of every effort. Your unwavering love and support are my foundation.

To my parents, Don Victor Aguilar and Mari Angelita Valarezo, for the invaluable heritage of hard work, nobility, creativity, and wisdom you instilled in me. To my grandparents, for the legacy of resilience and the entrepreneurial spirit that runs through my veins.

To my dear sister, Sara Aguilar, whose strength, creativity, and life example continue to inspire me deeply. Her testimony lives on in these pages and in my heart. To my siblings, Ana Maria and Victor Manuel, who always stand by my side—celebrating the good times and motivating me through the bad.

To my father-in-law, Guillermo, for his immense strength and the profound life experience he allowed us to share.

To My Mentors and Collaborators To Enrique Muñiz, my friend, partner, and brother on this entrepreneurial journey. Your practical wisdom and generosity changed the course of my life and business. Thank you for being a beacon of experience.

To Virginia Savietto, for your sharp strategic vision and for an analogy that transformed my perspective, and that of many others.

To my Christian entrepreneur friends, for the shared prayers, the unconditional support, and for walking with me in faith during times of great uncertainty.

To all the coaches and mentors who, over the years, provided me with guidance and knowledge, allowing me to grow both personally and professionally.

Sources of Inspiration and Knowledge This book draws from various streams of thought that have shaped my understanding of faith and business:

The Holy Bible

As the supreme source of divine wisdom and the ethical life principles that uphold every chapter of this book.

Literature and Authors

The Secret by Rhonda Byrne.

Success Through a Positive Mental Attitude by Napoleon Hill and W. Clement Stone.

The Big Short

Inside the Doomsday Machine by Michael Lewis.

The Path to Success by John C. Maxwell.

The 5 AM Club by Robin Sharma.

The E-Myth Revisited by Michael E. Gerber.

Getting Things Done by David Allen.

"The Serenity Prayer" by Reinhold Niebuhr.

Business Concepts and Methodologies

Lean startup methodology

Agile methodology

Team building principles

The Eisenhower Matrix

SMART goals methodology

Other Acknowledgments To the vibrant Hispanic business community of Palm Beach County, for the opportunity to serve you and learn from your incredible stories.

To my church, for being a place of spiritual growth, service, and community.

And finally, to you, dear reader, for investing your time in this book. I hope my journey inspires you to chart your own path with Faith, Prayer, and Action.

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Glossary

Agile methodology

A work approach that emphasizes team collaboration, flexibility, and the continuous delivery of results to achieve more effective and efficient product or service development.

Business coach

A professional who advises and guides entrepreneurs or business owners to improve their company's performance, avoid strategic errors, and foster economic growth.

Digital branding

A set of strategies and actions aimed at building, positioning, and managing a brand's identity and reputation across the internet and social media platforms.

Eisenhower Matrix

A time management and productivity tool that helps classify and prioritize daily tasks by dividing them into four quadrants based on their urgency and importance (Do, Schedule, Delegate, Eliminate).

Lean startup methodology

An entrepreneurial philosophy that seeks to shorten a business's development cycles through rapid action, continuous adaptation, and experimentation with new ideas to achieve success without wasting resources.

Life coach

A guide who helps individuals with their personal growth by assisting them in identifying and achieving their goals, overcoming obstacles, and improving their mental attitude.

SMART goals

A strategic goal-setting methodology ensuring that objectives are Specific, Measurable, Achievable, Relevant, and Time-bound.

Team building

A business principle focused on developing group dynamics, teamwork skills, and better communication to increase productivity, trust, and the overall quality of collaborative work.

◀ Final Thoughts

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